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UNHCR is a Global Voice in Crisis Response
UNHCR, the UN refugee agency, outperforms its follower ranking to achieve fourth place on the overall power ranking.
Crisis moments and harrowing personal stories that shake the world such as those witnessed in Afghanistan, Ethiopia, Myanmar and now Ukraine are driving the agency’s digital influence. We need to look beyond the account’s own tweets to see what is fuelling the organisation’s influence on Twitter. UNHCR’s influence is community driven.
As a respected global organisation, Twitter users regularly bring UNHCR into the conversation at times of crisis, as can be seen from its mentions.
Driven by the news agenda, the account commands strong levels of engagement with its followers, creating a digital footprint beyond its own account. Driven by the news agenda, the account commands strong levels of engagement with its followers, creating a digital footprint larger than its own account.