UNICEF

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9,096,085

Twitter followers

0.01%

Twitter engagement

70,460

Monthly growth in 2022

4,111

Average posts per year

522

Average likes per post

142

Retweets per tweet

Star Power Shines from UNICEF

The permacrisis, however, is quite far away from second-ranked UNICEF’s driving force of influence. UNICEF, the UN Children’s Fund, has for several years enhanced its work for the world’s children through partnering with some unexpected Digital Diplomats, the global music icons BTS.

Partnerships with global cultural influencers, from music to sports stars such as David Beckham, give UNICEF a star quality that strengthens its powerful work supporting the world’s children. Even its strong campaigns are supported by content that reflects and tackles the impact of the permacrisis on its key audience. UNICEF derives its relative influence on Twitter from celebrity-driven campaign moments.

The largest spike in UNICEF’s Twitter influence came amid South Korean superstars BTS’s address to the UN in 2018. The K-Pop group followed this up with a speech at the UN two years later (and note the differing scales on the y-axis). This campaign-led approach compares to WHO’s always-on, and community-centred strategy which has fuelled a steady increase in follower acquisition since 2018 that gained momentum and accelerated during the pandemic.

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UNICEF derives its relative influence on Twitter from celebrity-driven campaign moments. The largest spike in UNICEF’s Twitter influence came amid South Korean superstars BTS’s address to the UN in 2018. The K-Pop group followed this up with a speech at the UN two years later (and note the differing scales on the y-axis). 

UNICEF’s LOVE MYSELF campaign with pop superstars BTS has created global moments that drive its work to help #EndViolence creates waves across social media.

UNESCO

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