World Leaders on LinkedIn 2016
LinkedIn prides itself on being “the largest professional network,” so are your government leaders on LinkedIn? How can you connect with them?
World Leaders on Vine 2016
With Vine probably the most difficult social network to master and maintain, it is no wonder that very few governments are using it. Vine videos are only six seconds long and they loop, making editing an essential attribute of a good Vine.
World Leaders on Snapchat 2016
Snapchat is the fastest growing social media platform and, according to the latest statistics, almost two thirds of its users are aged between 13 and 24 years old, making it the ultimate platform to reach young audiences. It therefore comes as no surprise that government leaders are starting to set up accounts on the platform to reach out to future leaders.
World Leaders on YouTube 2016
YouTube is the second biggest search engine in the world, with more than 1 billion active monthly users and 500 hours of video uploaded on the platform every minute. Set up on February 14, 2005, YouTube is one of the most established social networks.
World Leaders on Instagram 2016
Instagram has an ever-increasing following - something world leaders and their advisors have not been slow to recognize
World Leaders on Facebook 2016
Over the past eight years, Facebook has become the channel of choice for community engagement with world leaders. Many politicians discover social media channels during election campaigns, such as the Barack Obama page, which was set up in late 2007 as an electoral tool for the former Senator of Illinois. Since then, a Facebook presence has become part and parcel of any social media political campaign and one of the best ways to engage with potential voters and citizens.
How World Leaders Tweet
Over the past four years, Twitter has become the social media channel of choice for world leaders to reach large audiences with key messages and soundbites. Read how governments are becoming savvier in the use of Twitter.